Apple Inc. One Year After Steve Jobs’ Passing: He Would Be Proud
Probably not a lot. But, one thing did occur to me.
Amid the naysaying and frustration of Apple consumers and investors, pointing out that Apple is struggling to find their footing minus Steve Jobs’ influence and guidance to steer them on course, did anyone really stop to think how difficult this time must be for those closest to Steve?
It has been reported that Apple CEO Tim Cook was having a difficult time dealing with Steve’s death and I can only imagine how hard this must be for brilliant designer, Jony Ive.
He was, after all, accountable only to Steve Jobs and, therefore, the kinship between the two must have been indeed extraordinary and profound.
Both men were incredibly close to Steve and, most likely, shared stories, memories, even intimacies that one would experience in any solid and cohesive friendship.
All of the Apple specialists must feel the lack of charisma and energy that only Steve could embody and, now, without him, they must strive to replicate and sustain these integral components in their daily lives at Apple.
These people lost more than a technological genius – they lost a friend. And a good one!
However, from what I have witnessed over the past year, Apple is alive and well and living in Cupertino – and in our daily lives.
The technological advances they have made over the last decade are phenomenal. We should never lose sight of this.
Yet, to move forward in technology, it requires patience and diligence – elements which the media is known NOT to have.
We can sit and gripe and tear apart what Apple should have done, but, honestly, isn’t it more rewarding and less frustrating to step back and marvel at all they have accomplished?
With 24 hours left to go before the Apple Event begins – where the new iPad Mini is rumored to take the spotlight – I think it would be wise to look around you, at everything Apple in your life and then understand the absolutely phenomenal technology this company has introduced into our lives over the past few years.
And It will only get better.
One must remember – iTunes wasn’t built in a day. The negotiating process that Steve Jobs used to convince all the music publishers, recording companies and artists to come on board still boggles my mind to this day.
Plus, don’t forget those beautiful and successful Apple Stores, spread throughout the world and enjoying unprecedented commercial success, much to the chagrin and embarrassment of the naysayers and the envy of millions of businesses worldwide.
Tomorrow, we will see what Apple unveils. I have no doubt that it will be spectacular and, if not for the unending assortment of leaks over the past few months, it would have been a jaw-dropper.
But then – who says that there may not be a surprise or two at the end of this keynote rainbow? The “one more thing” phrase, so famously associated with Steve Jobs, may evolve into a new phrase – “Oh, I almost forgot”. Works for me. Does it for you?