When One Door Closes Another Opens As Apple Genius Ad Director Moves On
Well, here’s something!
According to a news release culled from the tech media site, IPhoneInCanada.Ca, the film director responsible for the now-obsolete Apple Genius ads, Scott Trattner, has resigned.
And, it gets even juicer and more intriguing.
In the wake of his resignation, he hopped on over to advertising company 72andSunny to work for the Discovery Channel, Hewlett-Packard, Nike, and Samsung. Yes, you read that correctly – Apple frenemy – Samsung.
Is that why the ads were pulled off the television and Internet?
It’s like a “cart and horse” thing here. Did Scott Trattner leave Apple because of the poorly received Genius Ads or did Apple yank them off the air in the wake of his new job offer from 72andSunny?
I know the ads received lukewarm reviews and all that (well, not from me), but it seemed like such a radical move on the part of Apple to succumb to media pressure.
One would think that the richest company in history would have more confidence in their abilities and innovative vision.
Who has answers or theories out there? I am in a conspiracy theory kind of mood. Humor me!
In the meantime, where is that Apple Tech Toy?
Bye Bye Apple Genius Ads! I Shall Miss You!
What is going on at Apple? And why is there a lack of humor and child-lack wonder in the tech blogosphere?
The now infamous Apple Genius commercials which were aired during the opening of the Olympics have mysteriously disappeared. Why? Because they weren’t pretentious enough, I guess. The Apple fanboys and girls thought they were childish, immature, unrelatable, misleading – oh, just pick a negative word and add it here.
You know? Whatever!! I thought they captured the fun-like atmosphere of the Apple Store experience. That wonderful, non-intimidating, carefree environment that made everyone of every age and geek level comfortable.
Apple should not have succumbed to the media pressure and pulled these ads off the network. They have a history of never yielding to public demand so why now?
Just because a few, albeit noteworthy, tech journalists went all negative and embarrassed over these ads do not necessarily make them correct in their thinking.
Apple commercials need to be innovative – yes – but also relevant. Apple needs to attract a core audience beyond the “Oh look at me, I have the latest Apple device” mentality.
There are millions upon millions of people out there still walking the fine line between Android and Apple. They have no idea which step to take next.
Well, with these commercials, they were warmly invited to step and move in the direction of the Apple Stores to, you know, browse and hang-out and explore. Potentially to buy!
And, if you have an Apple project that is giving you problems, then the Apple Genius or staff members are more than willing to help.
That’s all these commercials were saying! Nothing more. Nothing less. And the tech world had to smash and bash them.