After losing its footing with the notorious debut of the Genius commercials during the 2012 Summer Olympics, Apple has finally stepped back – or forward, depending on your point of view – to familiar territory.
On the heels of the launch of the hugely anticipated iPhone 5, Apple has released four clean and precise commercials hailing the beauty of both the iPhone 5 and their newly designed listening device, the EarPods.
Suffice it to say that these commercials are perfectly Apple, first-class all the way and “to the point”.
However, I loved the Genius commercials. I think the detractors were reading far too much into the nutty humorous aspect behind them and raising controversies and theories that just weren’t there.
They were fully aimed at another market – the baby boomers and older who have fully embraced Apple and its products. Walk into any Apple Store and you will be astounded with the higher end age range of the consumers looking for advice.
Apple’s customer service is exceptional and ground-breaking. It goes above and beyond the call of duty.
When I visited an Apple Store this past March, one employee told me that he helped a customer write an e-book from start to finish. I was astounded. Where else are you going to receive help like this for a mere $99.00 ( the yearly cost of a One-To-One Membership)?
At any rate, these commercials, below, are very well constructed and on point. Let me know what you think.
Well, here’s something!
According to a news release culled from the tech media site, IPhoneInCanada.Ca, the film director responsible for the now-obsolete Apple Genius ads, Scott Trattner, has resigned.
And, it gets even juicer and more intriguing.
In the wake of his resignation, he hopped on over to advertising company 72andSunny to work for the Discovery Channel, Hewlett-Packard, Nike, and Samsung. Yes, you read that correctly – Apple frenemy – Samsung.
Is that why the ads were pulled off the television and Internet?
It’s like a “cart and horse” thing here. Did Scott Trattner leave Apple because of the poorly received Genius Ads or did Apple yank them off the air in the wake of his new job offer from 72andSunny?
I know the ads received lukewarm reviews and all that (well, not from me), but it seemed like such a radical move on the part of Apple to succumb to media pressure.
One would think that the richest company in history would have more confidence in their abilities and innovative vision.
Who has answers or theories out there? I am in a conspiracy theory kind of mood. Humor me!
In the meantime, where is that Apple Tech Toy?