When One Door Closes Another Opens As Apple Genius Ad Director Moves On

20120824-124719.jpg
Well, here’s something!

According to a news release culled from the tech media site, IPhoneInCanada.Ca, the film director responsible for the now-obsolete Apple Genius ads, Scott Trattner, has resigned.

And, it gets even juicer and more intriguing.

In the wake of his resignation, he hopped on over to advertising company 72andSunny to work for the Discovery Channel, Hewlett-Packard, Nike, and Samsung. Yes, you read that correctly – Apple frenemySamsung.

Is that why the ads were pulled off the television and Internet?

It’s like a “cart and horse” thing here. Did Scott Trattner leave Apple because of the poorly received Genius Ads or did Apple yank them off the air in the wake of his new job offer from 72andSunny?

I know the ads received lukewarm reviews and all that (well, not from me), but it seemed like such a radical move on the part of Apple to succumb to media pressure.

One would think that the richest company in history would have more confidence in their abilities and innovative vision.

Who has answers or theories out there? I am in a conspiracy theory kind of mood. Humor me!

In the meantime, where is that Apple Tech Toy?

Advertisement

Posted on August 24, 2012, in Apple, Technology and tagged , , , , , . Bookmark the permalink. Leave a comment.

Please add your comments. They are important for the development of this blogging community

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: