When One Door Closes Another Opens As Apple Genius Ad Director Moves On
Well, here’s something!
According to a news release culled from the tech media site, IPhoneInCanada.Ca, the film director responsible for the now-obsolete Apple Genius ads, Scott Trattner, has resigned.
And, it gets even juicer and more intriguing.
In the wake of his resignation, he hopped on over to advertising company 72andSunny to work for the Discovery Channel, Hewlett-Packard, Nike, and Samsung. Yes, you read that correctly – Apple frenemy – Samsung.
Is that why the ads were pulled off the television and Internet?
It’s like a “cart and horse” thing here. Did Scott Trattner leave Apple because of the poorly received Genius Ads or did Apple yank them off the air in the wake of his new job offer from 72andSunny?
I know the ads received lukewarm reviews and all that (well, not from me), but it seemed like such a radical move on the part of Apple to succumb to media pressure.
One would think that the richest company in history would have more confidence in their abilities and innovative vision.
Who has answers or theories out there? I am in a conspiracy theory kind of mood. Humor me!
In the meantime, where is that Apple Tech Toy?