What is going on at Apple? And why is there a lack of humor and child-lack wonder in the tech blogosphere?
The now infamous Apple Genius commercials which were aired during the opening of the Olympics have mysteriously disappeared. Why? Because they weren’t pretentious enough, I guess. The Apple fanboys and girls thought they were childish, immature, unrelatable, misleading – oh, just pick a negative word and add it here.
You know? Whatever!! I thought they captured the fun-like atmosphere of the Apple Store experience. That wonderful, non-intimidating, carefree environment that made everyone of every age and geek level comfortable.
Apple should not have succumbed to the media pressure and pulled these ads off the network. They have a history of never yielding to public demand so why now?
Just because a few, albeit noteworthy, tech journalists went all negative and embarrassed over these ads do not necessarily make them correct in their thinking.
Apple commercials need to be innovative – yes – but also relevant. Apple needs to attract a core audience beyond the “Oh look at me, I have the latest Apple device” mentality.
There are millions upon millions of people out there still walking the fine line between Android and Apple. They have no idea which step to take next.
Well, with these commercials, they were warmly invited to step and move in the direction of the Apple Stores to, you know, browse and hang-out and explore. Potentially to buy!
And, if you have an Apple project that is giving you problems, then the Apple Genius or staff members are more than willing to help.
That’s all these commercials were saying! Nothing more. Nothing less. And the tech world had to smash and bash them.